In what scenario should product quality checks be intensified?

Intensifying product quality checks is crucial when any non-conformance is detected because this indicates that there is a deviation from the established standards or specifications. Non-conformance can lead to defects, customer dissatisfaction, or even safety issues, depending on the nature of the product. By increasing the frequency and thoroughness of quality checks in response to non-conformance, a company can identify the root causes of the issue, address them promptly, and ensure that production processes are aligned with quality standards. This proactive approach helps maintain product integrity and protects the brand's reputation.

While other scenarios, such as peak production periods, training sessions for new employees, and launching new products, may also warrant heightened attention to quality, they do not present an immediate issue that has already manifested, unlike a detected non-conformance. Therefore, addressing the presence of non-conformance directly requires intensified quality checks to rectify and prevent further issues effectively.